Workshop on Using the Internet To Grow Aquaculture Sales

October 14, 2014, 9:00am – 1:00pm
UConn Avery Point – Marine Sciences Room 104
1080 Shennecossett Road, Groton, CT 06340

The Internet is becoming increasingly important as an inexpensive marketing tool, but many U.S. fish farmers are hesitant to use electronic media. The National Aquaculture Association (NAA) and Connecticut Sea Grant are offering an intensive four-hour workshop, “Using the Internet to Grow Aquaculture Sales”. The workshop will provide aquaculture producers with the knowledge and skills to use electronic media to showcase their products more successfully, grow their businesses, and help shape the public perception of aquaculture. An Internet presence is important for all sectors of the aquaculture industry including food fish and shellfish, baitfish, feed producers, sportfish, aquatic plants, and equipment suppliers.

The major portion of the workshop will be devoted to the development of individual websites. A website is one way to reach new buyers at either minimal or no cost. Producers will be asked to preregister for the program, will need to complete a pre-workshop form that will provide the information for inclusion on their websites. The NAA will provide some boilerplate information that can be added such as recipes, safe handling, etc. Experts will be on hand to help growers in easy to understand click-by-click construction.

Other social media tools such as Twitter, Linkedin, and Facebook will be explored. Times are changing and there are new strategies. Facebook makes it easy to post new information photos and events. Twitter is a way to remind your customers and future customers about your products. Linkedin helps you grow your identity. These strategies are out there and they are free!

Space is limited, so register soon! The cost of the workshop is $20.

For information, contact: Connecticut Sea Grant
(860) 405-9127
seagrantworkshops@uconn.edu